Having trouble with your teens, or pre-teens?
This Ad from the 1950's might tell you where you are going wrong!
Now we all know not to accept as true everything we read in newspapers or see on television, and we especially know that when it comes to advertising, product bias is certainly at play. It is a very sophisticated game advertisers use and it is all about association, connections, developing needs and wants. So next time you see a perfume linked with a superstar, or you hear scientifically proven, or you start wondering why you never thought to buy a particular product before, because after all, how could you have lived without it?
Think again!
The killer tag line for me is - Boosts Personality! (now I know where I went wrong!) Opinions Anyone??
OMG! How about their teeth, not to mention looming Weight Watcher classes for life?
ReplyDeleteSomehow Jinksy, I don't think they worried too much about that!
ReplyDeleteHere's one of my favorites - a good combination of health and sexism thrown into one!
ReplyDeletehttp://www.unsoughtinput.com/wp-content/uploads/2007/06/old-fashioned-ad3.jpg
Yeap Rachel, seen that one, will save it for another week!
ReplyDeleteI'm lucky - my daughter is no longer a teenager, but a young adult. I'm glad she stopped drinking cola :)
ReplyDeleteIndeed Olga, thanks for leaving a comment!
ReplyDeleteThat add is just shocking....we are lucky now as we are more suspicious, we could do with a more attitude when it comes to add and "the man".
ReplyDeleteCool post!
M
Can I add another Oh My God. It's the 'Do your child a favour. Start them on a strict regimen of
ReplyDeletesodas and other sugary carbonated beverages...' that got me. Mad Men indeed.
Hold on to your seat Titus - there's worse than this to follow!
ReplyDeleteIts hilarious,and scary. And not a million miles away...I used to see, in the early ninties that is, infants in prams with baby bottles filled with coke in their poor mouths...AND
ReplyDeleteat the risk of being controversial - substitute any brand of "Formula" Milk for the word Cola and it could be an advertisement straight from todays media, where ( i believe) mothers are being fed similar propaganda all over again:)
Yes I know Words A Day. Part of the issues that I want to explore with there vintage advertisements are, what has changed, what hasn't, and how the propaganda is being packaged now. Hugely interesting area.
ReplyDelete"oh how the time has flow. Baby is getting bigger. If you're considering moving on from breastfeeding, why not try cola? Providing all the sugars that baby needs..."
ReplyDeleteD'oub - you could become the tag line queen!
ReplyDeleteI am by no means defending this add but we are only horrified firstly because we now have knowledge thet did not but because it's a child that they are giving it to. How many of us probably got given coke etc in a bottle & lived to tell the tale. My poor mother didn't even own a toothbrush but still has her own teeth. In another 10-20yrs we will be looking at today's ads & be equally horrified, but if you don't have the knowledge that something is bad are you doing anything wrong?
ReplyDelete